Quality content is important when it comes to a marketing video. It’s also important how you deliver that content. Ensuring that visitors stay on your website for as long as possible is very important, something that isn’t always possible if you’re linking away to your video page. You can host your videos on your website, but it isn’t better. It is possible to make your page load more slowly, but it usually requires additional coding and technical knowledge. There is an alternative called video embedded that will allow you to host your content on the popular video-sharing website YouTube without sacrificing your audience’s attention.
Are you ready to learn more about the importance of video embedded in your digital marketing? It is time to dive right in.
Pro tip: embedding work best if you have your own YouTube channel, as you will at the same time get more YouTube views and further boost your ranking!
What Does Embedding a Video Mean?
We need to talk about what it means before we fully discuss why it’s important to use it as often as possible. Sending visitors to a different page to view a video is not the same as adding a video directly to the website.
For example, if you have created an amazing piece of video content, and you have uploaded it to YouTube, you can say that it is an amazing piece of video content. You don’t want your visitors to leave your website and never come back, only to fall into a rabbit hole of content and never be able to return to your page.
What about the good news? You can use YouTube to add your videos to the page. Adding it to a specific page will make it easy to watch it immediately without leaving your website. Think of it as installing a flat screen television on the walls of your website so that you can show what you want to your visitors when you want.
Pros and Cons
It is a good thing for anyone who wants to increase the amount of content they are producing to use the embedded videos.
- It keeps visitors longer on your site.
- Not only does it keep viewers on your website, but you don’t have to worry about the large video files hogging your page load speed when you self-hosting them on your server.
- Adding multimedia elements to nearly any page, with just a little bit of code that even the most technically challenged can add to their website, is possible thanks to the ability to add videos.
- If you want to make sure your audience sees a specific part of the video, you can choose where the video starts playing.
- If the videos come from your channel, you will also get extra youtube views and ranking.
There are some downsides to embedded videos that you will want to pay close attention to. Let’s see the cons.
- There is no way to make sure that the video will not be taken down by YouTube for violating any of its policies.
- A broken embedded video on your website is an issue if you don’t catch it immediately.
- Videos that show ads are still shown when embedded, and your audience may have to wait a few seconds to see your content.
The pros and cons of embedded videos far outweigh each other. We recommend that you use embedded videos whenever you can. Especially if you have a YouTube channel!
Does This Improve Website SEO?
One of the most common questions that come up when discussing embedded videos is whether they help to improve search engine rankings. The answer is yes. Most people prefer video content over a written post these days. At a minimum, they might want some combination of the two.
By including embedded video on your website, you are letting people know that you have multimedia that covers a specific topic. This could lead to better rankings for certain topics. Your target audience and website visitors are more likely to trust you if you put a face behind what you are telling them. This can lead to a chance to reach more people in a more meaningful way.
Embedded video helps increase time-on-site metrics by allowing users to see it on your page instead of going to another platform to view it.
And if you don’t have a YouTube channel with videos, you should really consider getting some video done for your website. You can outsource the creation of your YouTube videos on sites like LenosTube for a low price, and by just providing your articles link. A no-brainer!
Does This Improve YouTube SEO?
All the people who have a YouTube channel, also ask themselves if embedding a video helps.
And also here, answer is absolutely yes. Having your video embedded on sites – especially if the article is relevant and the site of high quality – will help your video ranking and views.
While obviously is difficult to have control on who decides to integrate your YouTube video on your channel, the good news is that there are agencies that provide this service. Of them all, LenosTube is possibly our choice, as they will embed your YouTube video inside articles that talk about the same topic, making the embedding highly relevant and on premium domains.
Different Ways to Embed a YouTube Video
Now that you are aware of the benefits of video on your pages, it is time to learn how to make this happen. In this guide, we have used YouTube as an example for simplicity, but there are other options out there.
Facebook, Vimeo, and others allow you to add your content directly to the pages of your website with their hosting services. Getting the embedded code from where you’re hosting the content is the most important step in the process of getting a video embedded. Depending on where you are planning on placing the video, your next steps will likely depend on that. There are several options to consider.
Using HTML
If you want to put a video on your website, you can use the first option, which is using the HTML format.
If you don’t know anything about web development, you should ask someone familiar with it to help you. People with basic coding skills can probably manage this on their own.
If you want to put a video on your website, you have to find the spot in your code where you want to put the video.
If you want to host your video on whichever platform you got from, you need to paste in the iframe that you got from YouTube. It seems like something like this.
“<iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/zGAnD43QpG4″ title=”YouTube video player” frameborder=”0″ allow=”accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture” allowfullscreen></iframe>”
To make sure it is where you want it to be, save the website and check the front end.
You might have to make a few changes to your page or layout to make sure everything looks right for different device types.
Using WordPress
It is easy to add an embedded video to your website, but it is complicated if you are not technical. There are two different ways to make this happen. The automatic embedded option will allow you to add the URL of the video you want to display and save it. The downside to this option is that you don’t have as much control over start times, box size, and other things. There is also an option to add it with the code snippets we used above. To paste in the iframe code, just switch to the text editor for the page. It might take a little bit of practice and adjustment to get it exactly as you want, but it is a lot easier than trying to add it in an old-fashioned way.
Using Squarespace
Most of you reading this guide probably use something other than Squarespace to host your website, but we know that this isn’t always the case. Whether you prefer the simplicity of this type of platform or you are a digital marketing expert who has a client that refuses to find an alternative, you could find yourself in that situation. This is why we have included it. The bad news is that you can’t self-host a video on the site. They don’t allow it.
Adding the URL of the multimedia content directly into any block that supports video content is how it is embedded. Just find a link to the content you want to add to your page, copy it, and paste it into the URL field. It is easy. Embedded video allows your site visitors to watch it without leaving the page.
Conclusion
When sharing video content with your website visitors, it’s always a good idea to use an embedded video. It keeps them on your site longer and it can improve your search metrics as well as improves the views to your channel.
