A strong online presence has become a prerequisite requirement for businesses today, and the key to excelling in a strong online presence is through effective web design and development. According to Essential Web Design Statistics research, around 75% of users judge the brand’s credibility based on its website design.
Like Marvin Russel said, “Web design is never finished,” it is vital to keep experimenting. Since your website acts as the face of your brand, you need to ensure that your website has the best and updated design.
However, website design needs a holistic approach; newbies and inexperienced web designers and developers often end up with bizarre mistakes. If you want to keep your brand’s digital presence effective, fresh and updated then you must contact Creato web developers. It is a leading web design agency in Sydney with skilled professionals.
Mistakes that Can Cost Dearly in Web Design and Development for Sydney-based Business
According to Taylor & Francis Online, you have around 50 milliseconds to create a good first impression on your website visitors. For this purpose, you mustn’t make any mistakes on the website designs. Here are some of the most common mistakes that Sydney-based businesses make which can result in significant loss:
Mistake 7 – Cluttered Website
Do you ever read a newspaper that seems too cluttered? No, right?
So, would you want your customers to visit your website that is cluttered?
Cluttered web pages seem too messy and make navigating difficult for users. Users need around 2.6 seconds to settle their eyes on the key areas. If the webpage is too cluttered, they may miss out on finding the key areas. Cluttered websites, therefore, can confuse your users, leading to a higher bounce rate, leading to low conversion rates and decreased return on investment.
If you also have a cluttered website then you need to convert it into a user friendly website as soon as possible.
Mistake 6 – Not Focusing on Mobile Design
In today’s era, having a mobile-centric design is extremely important. Around 92.1% of users are using the internet from their mobile phones. Therefore, you would not want to miss out on the conversion rate. Creating a responsive website for all mobile, laptop, tablet, or PC platforms is extremely helpful. It will help you get access to a global mobile-friendly audience.
Mistake 5 – Website Takes Too Long to Load
According to modern design thinking philosophies, your users will likely bounce or move away if the page takes too long to load. Studies show that a one-second delay in the response of a page can lead to a 7% reduced conversion.
When the bounce rate of your website is high, the credibility also reduces. Businesses must focus on having high-speed web pages. Not only does it provide business leveraging opportunities, but it also brings in higher ROI.
Mistake 4 – Going for a Template than Custom Design
If you want your business to stand out in the market, you need to break away from the herd of sheep. One of the most common mistakes that new businesses make is having a template for their web page.
While templates don’t do any harm, they make you appear like anyone else who may be using the same template. It is advisable to have a custom design for your website that resonates with brand values and messages, which only a professional web designer in Sydney may deliver.
As a client, if you want a website of your choice then you can create a wireframe of the website. This wireframe will help the designer build an amazing website of your choice.
Mistake 3 – Un-optimized Image
Optimised images and aesthetic websites go hand-in-hand. To make the website aesthetic, the designer must not forget to optimise the image to lower load time. If the image to be uploaded has a higher resolution, it will take a lot of time. Therefore, for this purpose, designers must compress and upload the image. Optimising the image as per size, format, and Alt tags can significantly determine the brand’s growth.
Mistake 2 – CTA Placement
Call-to-action is one of the most efficient parts of any landing page. Inserting CTA in a landing page isn’t enough; it is also important to place it properly. A CTA can be included as a sticky (constant reminder) to the website to attract the user’s attention constantly.
CTA guides users towards taking a desired action, such as making a purchase, subscribing to a newsletter, or signing up for a service. When CTAs are poorly positioned, it can negatively impact user engagement and conversion rates.
The website designer must also optimise the CTA placement for smaller screens like mobile phones.
Mistake 1 – The Issue with Colour, Font and Style
The colour, font and style, basically the website’s theme, must resonate with brand guidelines. Often designers don’t align the layout with messages and images.
Colour: One of the primary considerations in web design is the color scheme. Poor color choices can make a website visually unappealing, difficult to read, or even evoke unintended emotions.
Font: Typography plays a crucial role in web design, as it affects readability and the overall visual aesthetics. Mistakes related to font choices can include Inconsistent fonts, Illegible fonts, Improper font sizing.
Style: The overall style of a website, including the layout, graphics, and visual elements, should be carefully considered to provide a cohesive and engaging user experience.
According to Adobe, around 38% of customers will stop engaging with the website if the layout is unattractive. However, this can make the business appear less credible and messed up.
Conclusion
Website designing is simple but one of the most crucial aspects for businesses. To create a trustworthy brand, businesses must have good website designs. Although mistakes are a part of experimentation, it is important to fix them with time to avoid any negative impact.
Amid all chaos, web design professionals can help in avoiding these mistakes. As a result, you can observe growth for your Sydney-based business by getting a professional makeover of your website.
Also Read: 5 Tips for Hiring PHP Developers for Your Project
