Due to frequent improvements related to digital technologies and the internet, web platforms must follow and adapt to these trends so they can ensure more visitors and potential clients.
In that matter, proper web design is playing a vital role for every business today.
However, dealing with required improvements and updates requires proper skills and experience. Therefore, working with a professional in this area is often the best solution. If you are looking for a well-known web design agency, check out Ronins.co.uk. Also, here are some of the most recent trends to know about web design.
Old-Fashion Design
Numerous platforms are offering advanced features and provide amazing performance. However, if you are targeting those generations that grew up along with the development of the internet, a focus on nostalgia could be a great way to attract more of them.
The best part is that the old-fashioned appearance will be related only to pictures, symbols, and animations, while most of the other technical features will be advanced. Such a website won’t be laggy and slow as was the case in the 90s.
Minimalism
This trend has been popular for a longer time, and it will remain a top trend in the following years as well. The main reason for that is simplicity. Adding a lot of details, animations, and videos over your first page might lead to difficulty for a visitor to stay focused on the main thing. You should avoid that if you are offering some products and services. A minimalistic design is straightforward and clear. It will make it easier for the user to understand your brand.
Many people prefer simple websites. When you choose this approach, you can achieve phenomenal results, especially if you want to focus on elegance and smooth features. A lack of additional and sometimes unnecessary details will make your website faster, and easier to research, and that can lead to more visitors and loyal customers in the end.
Integration of AI
Artificial Intelligence because of a huge thing in recent months. One of the main factors that lead to that is chatbots like Bard, ChatGPT, and Bing. You can use them to generate newsletters, create short descriptions of products, and many other things.
There are various extensions similar to these bots that you can integrate into your platform and use as customer support. Moreover, AI can be a great tool for getting insights and improving the results. There are some simple solutions provided by popular chatbots, like microcopy and image generation.
Advanced Animations
Many websites are offering some advanced features for a longer time. However, it was often an issue more than an improvement since a lot of additional details can lead to poor performance and issues with loading.
However, the recent upgrades of hardware and improved speed of the internet allowed the system to support much more details, making it possible to create a futuristic design with 3D symbols, augmented reality, animations, and many other details, without any changes related to the performance and loading.
Therefore, if you have a unique idea and want to present your artistic view of how a website should look, you don’t need to worry about technical features anymore. This is perfect for people in various industries, from art, civil engineering, and architecture to industrial design and many more.
Focus on Users
There is huge competition in almost every industry these days. In that matter, finding a proper way to reach potential customers is crucial. Web design can play a vital role since you can use it to attract more potential clients. However, you will need to focus on their needs and preferences. That is the main reason why a user-centric design can be a good option.
If you want to achieve this, you will have to focus on research and analysis of the targeted group and check out the main features like behaviors, goals, and motivations. For example, the younger population might be more interested in advanced features, lots of animations, and colorful designs, while older ones are often more interested in a simple appearance where they can easily find what they are looking for.
Visual Storytelling
Playing around with various elements and colors can lead to issues if you don’t do that in the right way. The best approach is to find a combination and stick to it all the time. The combinations of colors and animations, along with many other elements, will help you present your brand but also promote certain values and send a strong message. Visual storytelling starts with understanding the brand’s identity, values, and target audience.
Through visual storytelling, designers can guide users on a journey, revealing information or showcasing products and services in a clean style. There are many options available, such as scroll animations, animated cursors, parallax effects, and other interactive features. The right combination of these elements can make your website unique.
The combination of microcopy and micro-interactions is the best way to achieve better storytelling that will attract users. It is all about small details that will lead people into clicking on a certain CTA and making the platform more engaging.
Mobile-Friendly Design
The fact is that most users these days are using their smartphones to research the internet. While providing an app can always be a good choice, keep in mind that there are already so many apps, and only loyal clients will decide to download and use yours.
On the other hand, when you have a proper platform that will have advanced performances on a phone in the same way as it will have on a desktop device, there won’t be a need to invest more in additional development.
Last Words
The key is to always stay in touch with the most recent trends related to web design so that you can keep up with the competition and manage to stay at the top in a particular field. It is crucial to provide the right design along with working features that will make your website smooth and attractive.
